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Why writing matters...

Writing is about integrity. Gathering information and checking facts are critical in earning readers' respect and trust (see my upcoming post “Ban Truth-twisting and Fact-fudging in Journalistic Writing”). In fact, keeping your audiences well-informed and engaged should be your goal.

Effective writing is easy reading. Writing is more than knowing how to use commas and colons -- it’s the art of making easy reading of complex facts, figures, and data.

Words have power. This means knowing how to craft a message that works best for the audiences you want to reach and the tone you want to set.

Clear, precise writing gets results. It’s the formula for drafting articles, case studies, white papers, and scripts that inform or enlighten your audiences and turn them into valued customers.

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